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Kitchen Warehouse: Brekkies That Only A Mother Could Love

Brekkie in bed is a Mother's Day tradition celebrated across Australia. This year, instead of sugar coating Mother's Day in a campaign with picture-perfect pancakes, we worked with Kitchen Warehouse to acknowledge the crumbly reality of brekkie in bed. The campaign showcases a range of brekkies, each featuring a Kitchen Warehouse product designed to handle even the most robust childlike efforts. Surrounding each product is all the mess, colour and unusual ingredient choices that only a kid could dream of, creating brekkies that only a Mother could love.
Credits Other credits

Head of Media & Analytics - Angela Naaykens

Media Strategy Director - Kate Parker

Media Coordinator - Emma Hawkins



Chief Customer Officer - Simon Lamplough

Head of CRM & Loyalty - Justine Murphy

Marketing and Experience Manager - Carly Jellyman

Head of eCommerce - Kellie Mitchell

Senior Copywriter - Sarah Hill

UX & Design Manager - Moi Villanueva

CRM Operations Manager - Michelle Arrienda

Marketing Assistant - Shenaye Northam

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