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Suntory Whisky: Suntory Time

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Marking its centennial milestone, the House of Suntory has begun rolling out a stylised campaign that encapsulates the rich cultural history and nostalgia of the Japanese whisky distiller. Created by production company The Directors Bureau, the multifaceted campaign encompasses a tribute short film directed by Sofia Coppola, and a mini-documentary series creative directed by Roman Coppola. Like the spirits it celebrates, the project is meticulously crafted, conveying the House’s pioneering journey and encompassing philosophy through meaningful visuals. The Suntory Anniversary Tribute, which features actor Keanu Reeves, a lover of Suntory Whisky and who previously appeared in a Suntory Reserve ad campaign in 1992, tells the remarkable story of the brand’s heritage and whisky-making legacy over the last 100 years. It debuted during the Suntory Time 100th Anniversary Global Premiere event, and can now be viewed on the House of Suntory website. Keanu also stars in the companion documentary shorts series from Roman Coppola, 'The Nature and Spirit of Japan,' which will be released later this year. Striking a balance between travelog and entertainment, the series aims to foster a deeper exploration of the House of Suntory and Japanese culture overall.
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Managing Director Hillary Rogers

Line Producer Teru Haruta

Steadicam Koji Naoi

Gaffer Yuji Wada

Production Designer Scott Dougan

Art Director Masami Tanaka

Costume Designer Stacey Battat

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