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Audi UK: Living Progress
In its latest campaign created by BBH London, Audi UK is bringing to life its pioneering approach to electric vehicle leadership, showcasing its innovation and progress, in a partnership with the acclaimed BRIT-award winning singer/songwriter Jorja Smith. The campaign features an interview film alongside striking stills, charting Jorja’s career progression, exploring how she forged her own progressive path as artist and musician. It highlights the congruence of Jorja’s values and Audi’s ‘Living Progress’ brand narrative. Launching on 25th May, the interview film and stills are running across social and digital. The stills capture Jorja alongside the all-electric Audi e-tron GT in subtle, stylish imagery. Jorja will also feature in a hero film breaking later in the year, running across video-on-demand, social, print, digital and in cinemas. This partnership compliments Audi’s global approach that uses storytellers like Stella McCartney, Janelle Monáe, and Tom Hardy to bring the ‘Living Progress’ narrative alive, enhancing Audi’s electric vehicle leadership strategy with stories of personal progress.
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