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Top 6: June 7th 2023

Amnesty International: Earthquake

Top 6: June 7th 2023
“To protect human rights we can only count on one AI” is the creative concept of the newest campaign by Bar Ogilvy Lisbon celebrating the 62 years of Amnesty International.During a time when Artificial Intelligence has been redefining our lives with the promise of helping us in various areas and tasks, including the possibility of replacing humans, Amnesty International and Bar Ogilvy Lisbon launch this campaign reminding that there’s still no technology that can replace people regarding human rights.

In the campaign, presented in various media, including digital and press, the inability of platforms such as ChatGPT addressing concrete problems and true catastrophes that devastate the lives of several people, all over the world, is evident.

In addition to the campaign, a landing page was developed with The Chat Powered by People - a chat without a bot, only with people who work at Amnesty International and with whom is possible to talk and learn a little more about the work of the organization.

Landing Page:

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