Orchard Valley Harvest: Wired Shut

Snacking brand Orchard Valley Harvest (OVH) is launching its first integrated brand campaign starring a hilarious and slightly provocative new spokesperson in an effort to woo younger snackers back to the nut category. The campaign seeks to introduce the brand to millennial and gen z consumers, who are in search of healthy snacking options, but tend to find nuts boring. Created by independent advertising agency Terri & Sandy, the centrepiece of the campaign includes national TV spots as well as digital and social executions. The three new ads, which start airing nationwide today, feature 'Ovie,' a two-dimensional, animated version of the brand’s new logo, who is obsessed with nuts but lacks a mouth to taste them - and isn’t afraid to throw in a few jokes. Ovie is seen jumping from the packaging and urging folks to eat the delectable snacks he longs to taste, with one-liners like, “I’d give my left nut to taste my right nut.”