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Love Not War: Break Up With Your Showerhead

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According to research, 28% of women admit to masturbating in the shower. While it’s clearly a popular location for self-love, it also leads to the waste of around 121 Olympic-sized swimming pools’ worth of water each year. British sustainable sex toy brand, Love Not War, is encouraging the UK to end its love affair with the showerhead for World Environment Day on June 5th 2023, with the aim of reducing water wastage. The planet-loving vibrator brand, which is famous for creating the world’s first range of luxury, eco-friendly sex toys out of recycled aluminium cans, is speaking out against wasted water and is encouraging the public to prevent it by breaking up with their beloved shower heads in ‘Break up with Your Shower Head’, a new influencer and social campaign launching today. Created by independent creative agency DUDE:London, Break up with Your Shower Head aims to not only raise awareness about the environmental impact of water wastage but it also wants to encourage people that there are more sustainable answers to masturbation available. With a heartfelt, but humorous approach, the film shines a light on the untold side of the shower masturbation story. It gives a voice to five showerheads, five broken-hearted and rejected ex-lovers as they share their experience of the breakup. They let their raw emotions flow, weeping at being used and now finally dumped in favour of a new lover: a Love Not War sustainable sex toy. Now, Love Not War wants to inspire all women to end their unsustainable relationships too and switch their showerheads for a sex toy to help save millions of litres of water a year. To help encourage people to make the leap and finally ‘break up’ with their showerhead, Love Not War is making the switch easy by offering 20% off their toys throughout the month of June. Love Not War’s entire range, which is designed and created in the company’s custom-built, green-powered factory, is waterproof, rechargeable and each toy comes in two separate parts, the base and head. This makes each vibrator head detachable and interchangeable with all the other heads in the brand’s range allowing you to have multiple toys in one.
Credits Other credits

CEO: Will Ranscombe

Marketing Director: Kathryn Byberg

PR, Communications and Influencer Marketing: Little Leaf Agency

Brand Creative: Stu Nugent, The After Glow Agency

Digital Marketing: Assaly Agency

Agency

Hamish Day, Client Lead

Jeanine Vette, Senior Account Manager

Production

Integrated Production Director - Matteo Pecorari

Junior Producer - Vincenzo Perrotta

Head of Physical Production - Simone Raddi

Junior Production Coordinator - Francesca Di Donna

Post Production Director - Seba Morando

Post Producer - Miriam Ottina

Senior Film Editor - Federica Ruggeri

Motion Designer - Gabriele Frigimelica

Set Designer - Marco Monti

Post production super partner: BIRTH

BIRTH CCO - Hugo Legrand Nathan

BIRTH Executive Producer - Kate Elson

Colour:Coffee and TV

Johnny Fairburn-EP

Tash Hicks - colorist

Sorrel Higgins - producer

Voices: Anthea Represents

Sound mix: Felt Music

Nick Mills - Studio Engineer

Georgia Parker - Production Manager

Eddy Fuller - Production Coordinator

Music: Massimo Martellotta

Media partner: Level Two

Sean Longstaff, Growth Consultant

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