Pizza Hut Melts: #Not4Sharing

Pizza Hut has always been synonymous with sharing-a concept deeply embedded in the region's customs, culture, and heritage. Given the importance of hospitality and generosity in this context, the notion of not sharing may appear unorthodox. Nevertheless, Pizza Hut Melts seeks to empower individuals to unabashedly enjoy their food without the obligation to share. To do so, the campaign, developed by Publicis Middle East, employs the hand slap-a spontaneous gesture to prevent someone from taking one's food in a light-hearted and humorous manner-as a creative tool for communicating #Not4Sharing. Diving deeper into what Pizza Hut Melts is, Melts are crispy, cheesy and loaded with your favorite pizza toppings that’re then folded over, and baked to melty perfection. And the four flavours—Meat Lovers, Pepperoni Lovers, Spicy Chicken Ranch, Ultimate Cheese—each pay homage to the much-loved Pizza Hut classics.