Peugeot: Peugeot Emergency 3

To respond to increasing consumer demand for road security, for several years now Peugeot has provided the Peugeot “Emergency Call” system for free, in cars equipped with the RT3 or RT4 system of navigation. The mission of this new print campaign created by BETC Euro RSCG aims to promote and explain the function of this service. As the “Emergency Call” could become a vital function of the vehicle, it was necessary to promote it in a simple and attractive way. This is what lead creatives towards the idea of depicting the release of an air bag: but instead of releasing a classic air bag, this one displays a friendly inflatable fireman. This campaign, released in press magazines, will also be the object of a more promotional stage in the daily press; the fireman’s displaying being shown on 3 successive pages.