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For those left behind after someone they love is killed by a drunk driver, the pain never really goes away. Saatchi & Saatchi Toronto's challenge was to communicate to them that MADD can help. “The campaign is meant to make you feel for the people left behind after such a tragic event. MADD also offers victim supports to help those effected.” Said Daniel Charron, VP Creative Director at Saatchi & Saatchi Canada.
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