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Orocan Nomi: ReverseThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Orocan is a Filipino plastics manufacturer brand known for its durability. It was launching a new product: a reusable plastic water bottle called ‘Nomi.’ The product's name 'Nomi' is 'Inom' – the Filipino word for 'drink’ – its syllables just placed in reverse. And so to launch it, Orocan created a film that turned the water bottle upside down and in reverse, to demonstrate the benefit of durability. To completely flesh out the idea, characters and superimposed texts were also featured in reverse.
Agency: GIGIL.
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