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Top 6: August 30th 2023

The Evelyn Lilly Lutz Foundation: Ditch The Vape

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Top 6: August 30th 2023
‘Ditch the Vape. Get what’s yours,’ the newest anti-vaping PSA from The Evelyn Lilly Lutz Foundation, shows how the average $1,000-1,500 that teens spend annually on vaping could be better spent on other experiences and hobbies. Created by McCann Global Health and directed by Greenpoint Pictures’ Allison Swank Owen, the film takes a refreshingly different approach to usual anti-vaping messaging, focusing on the damage to teens’ wallets, not their lungs. The film inspires teens to make healthier decisions about the money they earn, placing them in a seat of power instead of shaming them for vaping or scaring them with a litany of health repercussions. Guided by the personal passions and hobbies of real-life students, the film playfully shows how the money spent on vaping can fuel a diverse range of interests. And while teens may consider vaping their friend in times of stress or high anxiety, the film’s protagonist boldly declares, “Friends don’t steal friends’ s#!t.” Filmed at Beverly High School in Beverly, Massachusetts, the casting of this PSA was as vital as its overall message. Featuring real Massachusetts high schoolers and filming at a real high school provided a layer of authenticity which is crucial when speaking to teens.
Credits Other credits


President Briana Ferrigno

Account Director Tanya Kennedy

Account Director Emily Carter

Strategy Director Katie Stack

Project Manager Shantell Huggins

Business Affairs Manager Keith Marman


Founder Michael Kuhn

Head of Production Karen Berkowitz

Music / Sound Sonic Union

Sound Designer Rob Ballingall

Head of Production Patrick Sullivan

Assistant Engineer Graham Carpenter

Music / Sound MAS-Music and Strategy

Founder James Alvich

Executive Producer Joey Reyes

Editorial Bandit

Executive Producer Laura Relovsky

Producer Laura Cavanaugh

Editor Zeke O'Donnell

Edit Assistant Chris McNinch

Post Production / VFX Bandit

VFX Artist Chris Davis

VFX Artist Prez Radlowski

Post Production / VFX Nice Shoes

Colourist Phil Choe

Colourist Matt Annitto

Producer Isabel Gomez-Boone

Animation Ars Thenea

Art Director Rafał Blacharz

Animation Lead Patrycja Ćmak

Project Manager Ania Malinowska

Producer Agnieszka Koterba

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