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Clean Up The World: Think Before You Print

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Clean Up The World, an initiative of Clean Up Australia discovered that over 80% of all office paper printouts end up in the bin - a statistic the environmental organization found disturbing and wanted to act on. DDB Sydney decided to tackle this problem head on through the simple use of a downloadable desktop image that would act as a constant reminder for people to think before they print. The desktop image symbolises what it is you’re actually printing via a microsite that reaches people directly at the source of the problem – their computer.
Credits Other credits

Group Account Director: Kate O'Brien

Web Developer: Brook Windred

Digital Art Director: Christof Ulbrich

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