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Top 6: September 13th 2023

Navy Federal Credit Union: No Plate Left Behind

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Top 6: September 13th 2023
Navy Federal Credit Union and MRM have unveiled a new campaign titled 'No Plate Left Behind' during Hunger Action Month in September. While typical brand AR experiences are used to engage with products, this campaign is centred around a philanthropy-driven AR experience that prompts users to select from a range of virtual food items to fill their donation plates. Users actions will then translate into opportunities for monetary donations for meals in the real world. One hundred percent of the proceeds will be distributed across various food bank locations across the US with large military populations. 'No Plate Left Behind' aims to address the harsh reality that one in six members of the US military struggles with food insecurity. In partnership with Feeding America, the campaign's goal is to urge users to “fill a plate virtually to combat hunger for real.” This initiative further aligns to Navy Federal Credit Union’s purpose 'our members are the mission' and aims to deliver as many meals as possible while the campaign is running through October 31st. Here’s how it works: Navy Federal Credit Union members, prospective members and employees (and anyone) interested in participating can get involved by filling up a virtual plate of food and making a donation to Feeding America. To get started, scan the QR code on No Plate Left Behind printed materials and digital signs at a Navy Federal branch location. Donations are also accepted online. And while filling up a plate of virtual food, consider multiplying the number of donated plates to increase the total donation amount. A huge piece of this campaign is also spotlighting resources for those who need help finding food for themselves or their families.
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Chief Marketing Officer Pam Piligian

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