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Top 6: September 27th 2023


Top 6: September 27th 2023
The NESCAFE Blend & Brew Rich Aroma campaign aims to connect people after the COVID-19 pandemic lockdown by offering a unique product value proposition.
Agency: Brilliant & Million

Idea & Executions
Introducing "SNAP JOY," the Groupfie filter that creates a photo template unlike any other in the world. Our Groupfie filter is designed to surprise users with its one-of-a-kind result, including the unique art style of a well-known street artist. Among the many competitive photo filters on social media platforms such as Instagram and Tiktok, SNAP JOY offers a truly unique experience. By using the Google Vision API, the filter analyzes various aspects of the photo being taken, such as the weather, location, time of day, and the number of smiley faces in the image. This analysis produces a filter template that is guaranteed to be different from any other filter template that the user has seen before.

NESCAFE aims to offer more than just a filter that captures a moment in time. Instead, it aims to capture a shared experience that users can look back on with fondness. By creating a template that is unique and specific to the moment it was captured, NESCAFE is offering users an opportunity to share an experience with others that is both creative and memorable.

The impact of this campaign lies in the fact that it offers users a way to connect with others after a moment when physical distancing is required. People can feel connected to others in a way that is both personal and memorable. The campaign also highlights the power of technology to bring people together and create shared experiences that can be cherished for years to come.
14% Engagement Rate
+3% Purchase Intent vs Coffee category norm 1.8% (Google Thailand)
+378,871 Lifted Users best-in-class lift among Younger 18-24 YO +9.26%
Credits Other credits

Creative Agency: Publicis Thailand

Media Agency: THRIVE

Media: Suebsai Taomahawong

Media: Kamonchanok Kamjadpai

Google Team

Industry Manager: Ploy Thanatavornlap

Account Manager: Pear Isaree Sirinitipat

Creative Partnerships Lead: Wei Watt Watthanasittha

Creative Director: Iain Nealie

Creative Project Manager: Jodie Yang

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