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RAC Insurance: Contents


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Taxi director Liz Murphy used stop motion for this RAC insurance commercials through The Brand Agency, Perth. All the spots are one continuous shot. “Most people do stop motion with a locked off camera as it’s hard to move it smoothly. This job was really technically demanding as we moved the camera! Shooting three thousand, three hundred & seventy five individual frames”, explains Murphy.
New stop motion software enabled the crew to shoot the commercials in tight time frames. The camera movement was pre-plotted with hundreds of metres of measuring tape on the floor, on set walls and on a variety of portable stands.
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