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Top 6: November 1st 2023
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Uber One: Best Friends, 60sTop 6: November 1st 2023
Uber has unveiled a new multi-channel campaign for Uber One. Set to launch in the UK on October 27th, the campaign stars Hollywood icon Robert De Niro and Sex Education star, Asa Butterfield. Uber One allows users to save money across Uber and Uber Eats, with £0 delivery fees and discounted rides alongside exclusive perks and benefits, with the membership programme now being enjoyed by over 1 million members in the UK. Directed by David Shane, the piece features De Niro and Butterfield forming an unlikely friendship after bonding over their uniquely shared passion for eating food and going places. The campaign showcases fun and heartwarming vignettes of the two stars bonding while getting Uber rides around London and enjoying dishes from Uber Eats. The commercial will be featured across TV, BVOD, Cinema, and Digital, featuring cuts ranging from six seconds to longer formats. The campaign will also feature tongue-in-cheek poster ads, highlighting that Uber One is a membership for everyone who eats food and goes places. The poster headlines speak in a disarmingly obvious and humorous tone, with a design language that echoes the same simple, matter-of-fact style.
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