Zulu Alpha Kilo: Living From Work

It's no secret that companies are asking employees to return to the office. In recent surveys, it's been reported that nearly 90% of them have or soon will be implementing a return-to-office policy, with some companies factoring employees' in-office attendance as part of their performance reviews. Zulu Alpha Kilo addresses the return-to-office reality in their hilarious and timely new video, "Living from Work." The satirical film is set in a fictitious agency where the staff are told that they’re expected to be in the office not two or three days, but an outrageous seven-day-a-week in-office expectation. While the staff don’t initially take the news well, they are soon sold on the advantages of living from work™ as the President & CEO delivers “the pitch of her career”. With no more daily commutes, no more mortgages, staff are encouraged to raid the boardroom after meetings for leftover food, thereby reducing their grocery bills. By living from work™, staff receive wonderful workplace perks like spending Christmas morning together brainstorming on a pitch. After all, who doesn’t want to review pitch decks during the Holidays? The agency reduces its freelancer costs by exploiting the agency’s in-house talent. In the video, a mom does homework with her children, pressuring them to finish writing “20 TikTok scripts” and “15 banner ads” by end of day. “Living From Work” debuted at last night’s Agency of the Year competition in Toronto. The annual awards show is hosted by strategy magazine, Canada’s largest trade publication. As part of the show, the country’s top agencies are invited to create their own self-promo videos about whatever subject they want. Like all previous videos, agency founder and Creative Chairman, Zak Mroueh once again got behind the camera and both wrote and directed this year’s film through the agency’s in-house production arm, Zulubot. A few years back, Forbes named the indie shop as the “SNL of agencies” in an article. This latest film further cements the agency’s reputation, transcending the ad business and making it relatable to all industries who are grappling with their hybrid model.