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Uber Carshare: Second Car
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Uber drives home just how easily Australians can live the multi-car dream without owning multiple cars in a new campaign for Uber Carshare that positions the brand as ‘Australia’s second car’. The new brand proposition, via Special, redefines what multi-car ownership means to Australians who have long lapped up the dream of freedom through car ownership. It re-frames Uber Carshare as an alternative to buying a second (or third or fourth) vehicle, with users easily able to rent a car by the hour, day, week or longer when they need an extra or different pair of wheels.
CLIENT: UBER Related |
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