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Web Film

EPIC The Irish Emigration Museum: Fairytale of New York

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Irish independent creative agency The Public House unveils their new Christmas campaign for EPIC The Irish Emigration Museum featuring a music track and accompanying music video, both 36 years in the making. ‘Fairytale of New York’ has been lauded as a global Irish emigration anthem, an undisputed Christmas classic, and “the most played Christmas song of the 21st century” according to PLL. In the chorus of the song, Shane MacGowan has a standout lyric on which most listeners join in: “...the boys of the NYPD choir were singing Galway Bay…”. Very few people are aware that there never was an NYPD choir, nor did they ever sing Galway Bay… until now. As an ode to the Irish diaspora around the world, The Public House and EPIC The Irish Emigration Museum decided to create this choir, and have them sing Galway Bay, as the bells start ringing out for Christmastime. Galway Bay itself is another timeless Irish classic, penned by emigrant Dr. Arthur Colahan as a tribute to his homeland and his brother.
Credits Other credits


Chief Executive Officer Aileesh Carew

Marketing Director Yvonne Murphy

Program Manager Nathan Mannion

Social Director Audrey Abaca

Business Lead Lindsay Leach

Marketing Executive James Kielty


Head of Design Eimear O’Sullivan

Production Manager Trevor Nolan

Head of Strategy Sarah Walsh

Managing Director Catrióna Campbell

Account Director Terri Turner


Cast Sergeant Gerard Flanagan

Cast Detective William “Billy” McDonald

Cast Officer John Behan

Cast Officer Michael Daly

Production The Public House

Motion Designer Kevin Hughes

Post Production / VFX Out of the Blue

Editor David Dessel

Music / Sound The Bridge Studio

Artist The Crickets

PR Vroom Digital

PR Niamh Walters

Media MWi

Partner Declan Kelly

Account Manager Jane Daly

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