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Web Film

Government Savings Bank: Right Spending = Saving

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Mum Films x Scrum BKK x ADK have released a new bank commercial to convey the concept of New Gen money saving, which is valued by GSB.
The Government Savings Bank, also known as the National Savings Bank, has encouraged people to save for many decades.
The economy evolves in tandem with the passage of time.
Saving becomes difficult.
Saving means spending only on necessities.
Which, if we directly invite each other to save It will truly compel people's hearts in this era.
People are excited to use it - I have money and I am exhausted, I want to spend my money.
"What if we invite people to save without forcing them?"
I invite you to save money by using it. People should be more willing to listen.
As a result of daring to shift the mindset, this campaign was created.
Credits Other credits

Campaign: Right Spending = Saving

Client: Government Savings Bank

Agency: Scrum BKK x ADK

Production Company: Mum films

Creative Director: Wikorn Rojarayanont

Art Director: Chok

Film Director: Suthon Petchsuwan

Assistant Director: Chairat Piriyawattanakul

Executive Producer: Pattarajitr Trakarnkate

Producer: Ravikan Thongcho

Post Producer: Kritsana Thaweesang

PA to Dir. : Kataporn Saeieb

Location Manager: Dechnarong Boonsongsang

PM: Napassanan Jirapakmahasiri

PA: Nongnapat Matrvichite

Art Director: TAAN NUTTANAWAKUN

Wardrobe: Kittisak prasarndee

Casting: Casting : Surangkana suwanjinda

DOP: Teerawat Thitikornwanich

Digital Video Assistant: Chalerm Thongsuk

Editor: Dechmongkol Prasertsit

Colorlist: Pat Aphipongcharoen

Online Artist: Tanawich Kochchaprom

Music Composer: Siwat B Homkham

Sound Production Company: Mellow Tunes BKK

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