Hey Baby Director Sune Sorensen and The Wonderful Agency brings us a lovely heartfelt story to ring in the Holiday spirit. Ida is stuck in the hospital for the holiday season only to find that a certain someone has stopped by for a visit - but he's early. The campaign is titled “A Holiday Wish” and includes a fundraising initiative - during tough financial times - that promises as much $250,000 from Teleflora to the nonprofit organization Make-A-Wish. Donations are triggered when consumers order seasonal bouquets, share wishes via social media with the tag #WishOutLoud, or add to the Wish Tree at Westfield Century City Mall in the brand’s hometown of Los Angeles.
