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Outdoor

BitisHunter: Dark Mode On / Tammy animated poster


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Introducing the BitisHunter Midnight collection—a rebellious stance against manufactured norms, designed to ignite the spirits of Vietnamese youth.

Gen Z, the masters of adaptation in the digital realm, shed their daytime masks and activate DARK MODE after midnight, fearlessly embracing their unapologetic, authentic selves. We dive deep into vibrant subcultures, harnessing their raw, unfiltered energy.

#DarkModeON represents a rebellious stance against manufactured norms, designed to ignite the spirits of Vietnamese youth.
The campaign comes alive through three mini documentaries that delve deep into the essence of our movement.

To further immerse our audience in the world of subcultures, we crafted a visually stunning array of visuals, posters and captivating social content. We also published a true-to-life Fanzine that brings the raw energy and authentic stories to light. And much more.
Credits Other credits

Bitis Hunter

Cường Nguyễn, Gia Phú, Bích Tiên, Lupin Phạm, Đạo Trần



Dentsu Redder

Creative team: Livio Grossi, Raphaël Almazan, Jiji, Ái Lâm, Quốc Bảo, Minh Tân, Mimi, Yin

Agency Producer: Sang Ngô, Beanie, Thố Phan

Strategy Team: Vân Kiều, Quỳnh Như, Hoàng Bảo, Huy Phạm

Project Team: Hiếu Bùi, Chan Ái, Yến Lê, Khánh Diên

Social Team: Quế Chi, Hải Linh, Thư



Prod. by ZORBA THE IMAGINARY FRIEND

Directed by Andrew Piggott Domanski

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