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The Honorary Commission to Fight Cancer / Rayo Rojo: The New Skin

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In Uruguay, almost 3,200 cases of skin cancer are diagnosed every year *. One of the main recommendations is to avoid sun exposure between 10 a.m. and 4 p.m. However, today many boys and girls play children's soccer at that time. The Honorary Commission to Fight Cancer and the Rayo Rojo club together with Cámara TBWA present: The New Skin. The first children's soccer jersey made with UPF 50 technology that blocks 98% of UV rays. Currently we were able to do it in two categories of the club, men's 2012 and women's, but the intention is for this to be expanded as much as possible so that many sponsors join this great project and thus be able to cover all the categories of all the clubs. Or rather, all the children's soccer clubs in the country. We value sport for the growth and development of boys and girls but we must not neglect the conditions in which it is carried out, since, when it is outdoors at inappropriate times, it affects health, mainly the skin. That is why this project “The New Skin” is a step forward to put the issue in everyone's court. What we are looking for is to gradually modify the conditions in which it is played and complement it with other protection measures against the sun. To make this initiative viable, it was very important to have carried out educational opportunities through workshops on the subject with all those involved, both the boys and girls themselves, as well as managers, coaches, fathers and mothers.
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CEO: Marcelo Debernardi

Creative Designer: Lucas Pereira Damazio

Web Programmer: Nicolás Varela

Audiovisual Producer: Emiliano Bermolén

Audiovisual Production: Apa! Films

Sound Producer: Zinc

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