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Esselunga: The Peach
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After Emma, the protagonist of the film ’The Peach,' Esselunga returns to television with the story of Carlo and Marta and their friendship that endures over time, thanks to a red thread represented by a walnut. The second instalment of Esselunga's narrative once again highlights the emotions of people with their everyday life stories. The story revolves around the gift exchanged by the two children, a gift that, 15 years later, becomes an unexpected Christmas surprise. The tagline ‘Your groceries are never just groceries’, is the message around which the narrative is built. Esselunga focuses on the stories of people and customers who enter its stores every day, giving a deeper meaning to an ordinary daily gesture, such as grocery shopping. The campaign was created by the New York-based creative agency SMALL, and the film 'The Walnut', was directed by the same director as the film ’The Peach,' the Frenchman Rudi Rosenberg, and produced by Indiana Production.
- Category Other
- Client Esselunga
- Agency SMALL, New York
- Production Indiana Production
- Country United States of America
- Uploaded 21 December, 2023
- Director
Rudi Rosenberg - Executive Creative Director
Luca Pannese - Executive Creative Director
Luca Lorenzini - Creative Director
Paolo Montanari - Producer
Lilli Auteri - Executive Producer
Karim Bartoletti - DoP
Giacomo Frittelli
Agency
Managing Director Alberto Scorticati
Account Manager Chiara Guadagnini
Production
Research & Development Giampaolo Rossi
Set Designer Systa Bjornsdottir
Costume Designer Elena Manferdini
Production VA Consulting
Post Production / VFX Proxima
Editor Julien Panzarasa
Producer Alga Pastorelli
Producer Alice Bellini
Colourist Danilo Vittori
Music / Sound Bravagente
