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Top 6: January 10th 2024
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Meat & Livestock Australia: The Generation GapTop 6: January 10th 2024
Australian Lamb is back. This year, the hotly anticipated summer campaign is skewering the generation gap that continues to divide the nation. Created by The Monkeys, part of Accenture Song, and co-directed by Aimée-Lee Xu Hsien and Trent O’Donnell - a Millennial and Gen X-er, respectively - the film imagines a world in which the generations have been separated by The Generation Gap: an impassable chasm that keeps each age group away from the others. Left to their own devices, each generation has become the worst version of themselves - until a lamb BBQ appears to remind Australians of all ages that, actually, we have more in common than divides us.
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