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Outdoor

Gatorade No Sugar: Water Wasn't Made for This, 3

Gatorade redefines its No Sugar range with new brand positioning, 'Water Wasn't Made for This’. A powerful reminder that today’s intense workouts demand more than just water – specifically, Gatorade's scientifically crafted electrolytes, sodium, and potassium.
Credits Other credits

Executive Events Producer: Michal Frydrych



Client: PepsiCo Australia

Vandita Pandey, CMO ANZ Snacks & Beverages

Susan Press, Head of Beverages Marketing, ANZ

Eric Burke, Marketing Manager

Brad Fisher, Brand Manager

Belinda L’Estrange, Marketing Manager

Judith Myers, Insights Manager



Post production: The Editors

Sound Post Production and Music Facility: Rumble

Stills Photography: Chris Searl

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