Kawasaki: Mullets

Known for Ninja motorcycles, JET SKI personal watercraft and MULE side x sides, Kawasaki will literally blaze a new trail at Super Bowl LVIII with the first-ever Big Game spot for an off-road side x side vehicle to promote their new Kawasaki RIDGE side x side. The commercial, created by Goodby Silverstein & Partners (GS&P), pays homage to an all-American hairstyle that’s roared back to popularity in recent years: the mullet. The ad features two adventure seekers who magically grow mullets upon entering the RIDGE. As the duo tear across backcountry roads, creatures such as bald eagles and bears sprout mullets that look like they’re straight out of an ’80s metal show - culminating in the famously hair-free pro wrestling legend (and real-life Kawasaki enthusiast) Steve Austin suddenly sporting a blonde mullet as the RIDGE passes him by.