Volkswagen R-Series: Not for everyone.

Volkswagen was introducing a new car to their R series (R means fast), the R 36 Passat. It’s the fastest ever Volkswagen. After looking at this car from a safe distance DDB New Zealand decided that it was not wise to let just anyone behind the wheel. With this in mind we developed the ‘R Series License’ that people needed to get before they were eligible for a test drive.