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Top 6: February 28th 2024

Volkswagen Australia: Let's go for a drive

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Top 6: February 28th 2024
Experiencing the joy of driving is the inspiration behind DDB Sydney's new brand campaign for Volkswagen Group Australia, that goes to the core truth of the experience of driving a Volkswagen. The creative concept is centred around the simple life of a lighthouse keeper working and living on an island. With little reason to drive his car around the small island, it is the mail delivery that gives him the opportunity to get behind the wheel of his Volkswagen and experience the joy of driving.
Credits Other credits

DDB Sydney:

Head of Brand Performance - Michael Sinclair

Senior Strategist – Tom Witcombe

Volkswagen Australia:

Managing Director - Michal Szaniecki

General Manager Marketing and Product - Ralph Beckmann

Brand Communications and Sponsorship Specialist - Peter Perivolarellis

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