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Old Navy: Magic the Dog Returns
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2024 marks Old Navy’s 30th anniversary year, and the brand is launching this year’s first TV campaign with a bit of nostalgia. The Spring commercial, created by The Martin Agency, takes a little trip down memory lane with nods to the brand’s heritage, including the iconic Magic the Dog (the brand's 1995 spokes), as well as the re-imagination of a Parisian-style café called Old Navy (fun fact: Old Navy was named after a café and bar in Paris of the same name), featuring café chairs in classic navy and white and scripted 'Old Navy' signage inspired by the original café, and more.
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