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Campbell Company of Canada: Expressionism

Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.
Credits Other credits

Senior Designer: Ana-Marija Matic

Clients: Mackenzie Davison, Nadia Giannantonio, Kristen Knox, Alan Shaw, Anabela Lanes, Leah Anderson

Account Team: Alyssa Guttman, Natalie Doyle

Executive Director, Comms Planning & Technology: Sean Bell

Executive Strategy Officer: Heather Segal

Strategy Team: Elyssa Seidman, Aurora Stewart de Peña, Kiana Ohori

Media Agency: Spark Foundry

Media Team: Christina Falconer, Doyeon Kim, Varun Oza

Public Relations: spPR Inc.

PR Team: Sonia Prashar, Aileen O’Sullivan, Nikita Shivdasani

Post-Production Company: Zulubot

Post-Production Producer: Lena Hamady, Sarah Dayus

Editor: Oren Michaels

Online Company: Zulubot

Online Artists: Oren Michaels

Online Producer: Lena Hamady

Audio House: Zulubot

Mixing Engineer: Oren Michaels

Studio: Zulubot

Production Artists: Mila Lukezich, Aron Harris

Studio Manager: Sandra Noto, Henry Eugenio

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