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National Highways: Little Changes Change Everything

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To motivate this audience to change their ways, FCB London and National Highways have created the ‘Little Changes Change Everything’ campaign, which focuses on why simply keeping left unless overtaking and obeying the two second rule will not only make their own journeys better, but the motorway as a whole a safer and calmer place to drive.
Credits Other credits

Agency

Partner Al Young

Business Director Emily Whiteaway

Account Director Michael Freeman

Account Manager Charles Pendry

Strategist Anna Green

Head of Design Becci Salmon

Designer Tessa Bridge

Media Wavemaker UK

Post Production / VFX Freefolk

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