Print ad: Uniting WA: Under Paper

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The cost-of-living crisis combined with the housing shortage have created the perfect storm for people living on the edge of homelessness. Most concerning is the fact that women over the age of 45 are the fastest growing category of people sleeping rough.
So Uniting WA asked us to create a press ad raising awareness of this societal failure – and to put
gentle pressure on the responsible government departments. In context, the full-page ad looked like a woman sleeping under the very newspaper the audience was reading.