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Top 6: March 27th 2024

NIKIN: #TreeChic

Top 6: March 27th 2024
The purpose of the outdoor label NIKIN is to combine fashion with sustainability. The founding idea was to plant a tree for every item of clothing sold and to invest 5% of the revenue in sustainable development. We made this "purpose" into our idea and turned the trees into fashion models who were presented a part of the new outdoor collection in various poses. We juxtaposed fashion and nature in a novel context and raised awareness of sustainability and fashion. The trees were built by Artoid Studio, which also designed the props and set building for The Dune 1+2 and for the new Alien film.

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