Ford: Pon a Rodar tus utilidades

Ford's advertising campaign for the Ecuadorian market focuses on the concept of "Pon a rodar tus utilidades" highlighting how the brand can help people maximize the value of their money by offering reliable and efficient vehicles. To convey this message in a memorable and entertaining way, the campaign features two iconic figures from American currency: Abraham Lincoln and George Washington, driving a Ford car.

The idea is to show these historical figures, representing the value of money, enjoying the freedom and versatility offered by a Ford vehicle. Dynamic and colorful images will be used to depict Lincoln and Washington enjoying the journey in different models of Ford cars, emphasizing the quality, safety, and technology offered by the brand.