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Top 6: April 10th 2024

Volkswagen Amarok: RooBadge

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Top 6: April 10th 2024
Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES, it is hoped that Volkswagen’s ‘RooBadge’ will help reduce collisions with kangaroos. These comprise some 90 per cent of on-road wildlife accidents in this country.
Credits Other credits

Nick Russo: Managing Partner

Natalija Bouropoulos: Business Director

Oscar Kennedy: Business Executive

Adrian Jung: Group Head of Delivery

Renata Barbosa: Head of Integrated Content

Sevda Cemo: Head of Integrated Content

Rene Shalala: Senior Producer

Tania Jeram: Senior Producer

Laura Oleart: Integrated Producer

Natalie Greaves: Producer

Morteza Shahbake: Senior Art Director

Rhys Day: Senior Editor

Technology Partner: Nakatomi

Research Partner: The University of Melbourne

Industrial Design Partner: Vert Design

Design Agency: Interbrand Australia

Music and Sound: Mosaic

Production Assistant: Mason Walker

Grade: Fergus Hally

Drone: Flying Robot

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