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Top 6: August 27th 2008

Nissan: Qashqai Car Games 2

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Top 6: August 27th 2008
TBWALondon is launching the next chapter in Qashqai Car Games 2, the drop-dead-funny sequel to last year’s wildfire digital campaign, which spread all around the world with 16 million views targeted to 13 countries. The viral features one of several bizarre amateur teams, which will be showcased throughout the year. Unlike last year, which focused on creating an all new fictional sport, where drivers performed incredible skateboard-like stunts in their Qashqai’s, this year hails the beginning of a new era – that of the ‘Spanner League’. Building on the enthusiasm and passion from audiences last year, the Qashqai Car Games ‘Spanner League’ replicates the games’ contagious effect. The weird and wonderful semi-professional league is made up of wacky fans that attempt to re-create the extreme stunts of last year’s professionals with varying degrees of success. The four crazy teams from around the world aspire to make pro-circuit level and will be followed and scrutinised throughout the year by ex-pro Craig ‘Pencil Sharp’ Patterson, who has a passion for developing grass root drivers and will keep fans updated on his blog: The teams include the Thai Musical stunt team and their pet pit-bull, the die-hard Flemish team, the Polish team with Joe Zakopane, the escape artist and the leopard skin clad Matonge team from Africa.

Matt Shepherd-Smith, CEO TBWALondon said: “This year’s virals are even better than last year’s. The creative team of Chiappe and Saunby, working with the directing team of Lionel Goldstein, have made a series of films that are fall-off-your-chair funny. The teams are crazy, the stunts are real, but we’re in a world which bears no relation to anything you might have encountered before. You’ll believe a dog can drive. Not very well. But you will believe he can drive.”

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