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Top 6: May 1st 2024
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Volkswagen: Trucker Napp

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Top 6: May 1st 2024
In a move to make Brazil's roads safer, Volkswagen Caminhões e Ônibus is teaming up with Livelo – the country's biggest rewards program – to create an initiative to monitor truck drivers' hours of rest along shipping routes nationwide and convert them into benefits. The Trucker Napp - Earn While You Sleep program is currently being piloted, and interested carriers can sign up at www.truckernapp.com.br. The first phase will focus on a single client, Carsten Serviços e Transportes. After an initial three-month evaluation period, the mechanics will be adjusted so it can be scaled up, allowing all interested parties to participate. The drivers' sleep will be monitored by smartwatches connected to a points-based system that rewards hours of sleep with Livelo points – which can even turn into cash in users' bank accounts. The more sleep they get, and the better that sleep is, the more benefits drivers stand to gain.
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Agency

President and CEO: Filipe Bartholomeu

Special Projects: Julia Newman and Marilia Alves

PR: AlmapBBDO and Giusti Creative PR

AV Production: Diego Villas Bôas, Vera Jacinto, Murillo Moretti, Marcia Granja

Liaisons: Fernando Silva, Marina Veludo Mugnaini, Denise Abramovici, Guilherme Alcatrão, Manuella Gavioli, Laura Villaça, and Julia Exaltação.

Digital Production: Lilian Cavallini, Luan Henriques, Sandro Rosa and 20DASH

Image Production: Belgrado Filmes

Producer Liaison: Vivi Dias

Assistant Director: Mariana Araujo

Production Manager: André Bernardes

PAs: Victor Ramos and Adriana Jorge

Art Director: Daniel Kubalack

Post-Production Coordinator: Fernando Yamanaka

Editor: Gabriel Peixoto

Motion Graphics: Rouse Rafaela

Color Grading: The Cave Color

Colorist: Junior Xis

Audio Production: Jamute

Executive Audio Producer: James Feeler

Music Producers: James Feeler and Marcos Vaz

Sound Engineers: Marcelo Filho, Otávio Bertolo, and Sanjai Cardoso

Coordinators: Julianna Zuppo and Letícia Nunes

Liaisons: Kiki Eisenbraun and Hingrit Nistche

Livelo Liaisons: Bianca Stefanuto Jordão, Vanessa Pereira da Silva, and Patricia Ferro Machado Santana

VWCO Liaisons: Ricardo Alouche and Luciano Cafure

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