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Top 6: May 1st 2024

Billboard Brasil: Rock DNA

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Top 6: May 1st 2024
When you think back to the birth of rock, the 'founding fathers' of the genre – Elvis Presley, Chuck Berry, and Johnny Cash – are sure to come to mind. But rock's true origin story stars a woman: Sister Rosetta Tharpe. Recognized and revered by Presley, Berry, and Cash, as well as other pioneers in the genre, as one of their major influences, this American singer, songwriter and guitarist played a crucial role in making rock what it is today. And to shed light on her cross-generational influence, Billboard Brasil is releasing a groundbreaking tool that will allow for audio DNA tests on songs to identify Rosetta's contribution to contemporary compositions. ‘Rock DNA,’ which is available for web and mobile use, offers an immersive cultural experience, allowing users to delve into the musical roots of their favorite songs, revealing historical connections and exploring the complex web of influences that have shaped the genre over time. The tech works as follows: in the app, users can press a button that will identify the song being played - just as in conventional technologies that are able to identify sounds. After a few seconds, an algorithm will calculate the percentage of the influence that Rosetta Tharpe's music had on the artist under analysis - musical genre, rhythm, vocal stylings, electric guitar use, among other factors, will reveal how much of Tharpe's 'DNA' is in that particular song. To ensure that the tool's output will be robust, the parameters have been set by Cristiano Pinheiro, a producer at Punch Áudio, and Gayle Wald, the author of a biography of Tharpe, both of whom are specialists in her style and legacy.
Credits Other credits

President and CEO: Filipe Bartholomeu CCOs: Luiz Sanches and Pernil

Special Projects: Julia Newman, Marilia Alves PR: AlmapBBDO, Giusti Creative PR, and Mynd

AV Production: Diego Villas Bôas, Aline Silva, Marcia Granja Liaisons: Julia Newman, Marilia Alves

Digital Production: Lilian Cavallini, Juliana Sousa, and 20DASH Motion: Victor Laars and Ricardo Chapira

Visual Production: Acaca

Sound Production: Punch Audio Producer: Cristiano Pinheiro Head of Liaisons: Lili D. Aragoni

Liaisons: Alessandra Pais, Gabriela Takan

Production Managers: Cristiane Oliveira and Karina Coviello Mix and Post: Gustavo Guanaes, Ian Sierra, and Rodrigo Tuchê Approval: Camila Zana and Debora Miranda

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