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Nissan Navara: Bobcat Soccer


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Most utes in the market are either suited to work or play, not both. The Nissan Navara is both Tough at Work and Hard at Play. The new multi-media campaign from WhybinTBWA, Melbourne highlights how with a Navara you can get the best from both work and after hours play. The campaign looks at how these days the lines between the two are blurred, creating a humorous look at what a Navara driver does with his work tools after hours. This message for Navara has been strongly leveraged through TV, radio, print, OOH, DM and online.
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