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Top 6: June 12th 2024

CORONA: Sunset O'Clock

Top 6: June 12th 2024
Sunset O'clock" turns every hour on its bottle into an chance to win trips to paradise and enjoy the sunsets with Corona
Enjoy sunsets with a Corona, and a twist. Corona is excited to launch an innovative promotion, Sunset O’Clock. The key to this promotion lies in the palm of your hand, quite literally, on every Corona bottle worldwide. Each bottle proudly displays the exact time of its production, transforming a free of cost asset into the catalyst for an exciting reward system, turning every Corona bottle into a medium that gives people a compelling reason to enjoy sunsets
How does it work?
It's easy and simple. The time printed on each Corona bottle becomes the “golden ticket” to exclusive rewards. The closer the production time is to the actual sunset time, the greater the reward. To claim rewards, simply take a photo of the time imprinted on the beer bottle and send it via direct message to Corona's social media. It's that easy! . Sunset O’Clock helps Corona consumers improve their sunset-watching experience with an opportunity to redeem exclusiverewards.
"Corona consistently pursues innovative ways to pleasantly surprise consumers and encourage a deeper connection with nature. Through 'Sunset O'clock,' we effortlessly accomplished this by using a simple asset present in every bottle around the world. The beauty lies in its cost-free essence, a natural element of our bottle.” said Miguel Merino, Global Communication Director at Corona.
“We’re committed to creating special moments for our consumers. Sunset O’Clock is a clear expression of this commitment, providing a platform to encourage individuals to unwind and enjoy Corona during the sunset, all while reaping the benefits” added Junita Leon, Global Brands Marketing Director at Abi InBev Colombia.
Credits Other credits

Agency: DAVID Bogotá

Campaign: Sunset O'Clock

Client: ABI

Brand: Corona

Global CCO & Partner David: Pancho Cassis

Global COO: Sylvia Panico

CCO: Carlos Camacho

Managing Director: Juan Pablo Garcia

Copywriter: Jonathan Rodriguez, Nicolas Tellez

Art Director David: Izmael Crespo, Julian Olivares, Roger Gonzales

Bussines Director: Hanna Borresen

Head of Strategy: Carmen De Ureña

Global PR Director: Sandra Azedo

Client Approval

Global Communication Director at Corona: Miguel Merino,

Global Marketing Director at Corona: Joao Pedro Gentil Zattar

Global Brands Marketing Director at Abi InBev Colombia: Juanita Leon

Growth PM at ABI InBev Colombia: Corona: Juan Jose Muñoz

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