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Top 6: September 10th 2008
Interactive

Become An Ex: Trigger Town

Top 6: September 10th 2008
The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes. The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dude’s brain and watch as triggers take over his life. Once users have learned about triggers, they’re encouraged to visit BecomeAnEX.org where they can create a personalized quit plan that starts with them recognizing their own personal smoking triggers.
Credits Other credits

Site Credits

Client: American Legacy Foundation

Agency: GSD&M Idea City

Executive Creative Director: Mark Taylor

Group Creative Directors: John Trahar, Luke Sullivan

Senior Copywriter: Stephen Land

Art Director: Cheyenne Gallion

Agency Producer: Shannon Swenson, Zoe McDowell, Stacey Schwab

Animation: OrdinaryKids (OK), Kismet Communications

Additional Animation: Homero Cavazos

Additional Writing: Nathan Cozzolino (OK), Jason Herring (OK)

Illustrator: Ferris Plock (OK)

Voice Talent: Nathan Cozzolino (OK), John Hoogasian

Site Programming: Kismet Communications

Music: Andrea Minze



Banner Credits

Client: American Legacy Foundation

Agency: GSD&M Idea City

Executive Creative Director: Mark Taylor

Group Creative Directors: John Trahar, Luke Sullivan

Senior Copywriter: Stephen Land

Art Director: Cheyenne Gallion

Agency Producer: Shannon Swenson

Project Manager: Mary Albanese

Illustrator: Ferris Plock (OrdinaryKids)

Flash Programmer: Homero Cavazos

Animation: Homero Cavazos

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