KNGF Guidedogs: Sunglasses

KNGF Guidedongs and sponsor SpecSavers created a special pare of sunglasses via UbuchsWisbrun JWT, Amsterdam. We 'hid' this trendy model in the racks with normal glasses. When somebody tries one of the models, they'll be in for a big surprise. The glasses are completely dark, so you can't see anything. An experience that makes you feel how it is to be visually handicapped. The 'pricetag' explains SpecSavers' sponsorhsip of KNGF Guidedogs. This gives everybody the chance to be a sponsor too. This promo will run in all 80 Spec Saver' stories in the country.