Publicis Groupe: The BSBot

At a time when AI buzz is still setting agendas everywhere, Publicis Groupe is taking a stand to remove the BS from AI. From tech titans promising the creation of new worlds, and destruction of old industries, to legacy companies using AI as a catch-all solution, everyone has a prophecy to push. And as can be seen here, each claim is bigger and bolder than the last. Knowing that the hype and hubris will only intensify during the Cannes Lions Festival, Publicis is cutting through exaggerated AI promises. With the BSBot, clients will be able to record audio or upload images and text from keynote speeches, meetings, presentations, articles and press releases about AI. Once inputted, they will receive an immediate analysis that translates AI hype and jargon to real talk, and highlights critical questions that should be asked. The bot will be launched on Monday 17th June and made available exclusively to the Groupe's clients.