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Knix: Sport Your Period
To show that periods in sports are normal, Knix is launching a new kind of sponsorship program: world-class athletes are invited to publicly talk about their period at sporting events during which they're competing on their period, and Knix will pay them every time they do. In the spot, we see Megan Rapinoe going through what appears to be a series of pre-, post- and mid-game interviews. As Megan narrates, she acknowledges the countless interviews she’s had to discuss her wins, losses, big competitions, and game-changing goals - and never once has she mentioned that she was competing while on her period. Acknowledging the stigma and shame around the taboo topic of menstruation, Megan notes that one in two teens skips sports to hide their period.
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