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AAMI: When our game has its moments

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Footy is great. Yet for all its greatness, it isn't a perfect game. That's why Australians love it so much.
What's not so great is when footy accidents happen, like kicking a ball into a gutter and smashing a windscreen. That, and the many other quirky things that go wrong with footy, are the focus of AAMI’s latest campaign via Ogilvy.
Showcasing the unique challenges that footy brings to both professional and community players, AAMI’s new ‘When our game has its moments' campaign reinforces how Australia's largest national Insurer is a part of Australian life. And how, when things go wrong, it's Lucky you're with AAMI. The campaign reminds the audience of the insurer’s long-standing relationship as official major partner of the AFL and AFLW.
Credits Other credits

Strategy & Creative - Ogilvy Australia

Toby Gill: AAMI Brand & Marketing Manager

Liza Friedman: AAMI Marketing Lead

Breanna Webster: Mass Brands Marketing Specialist

Jenny Hutchison: EM Group Sponsorships & Community

Gabrielle Emmett: Sponsorship Lead

Susie Turner: Sponsorship Specialist

Media: OMD

Production: Hogarth

VFX: Blockhead VFX

Media: OMD

MCG photograph supplied by: MCG

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