Top 6: October 1st 2008
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Beef Jerky: Jump the PierTop 6: October 1st 2008
Ground Zero LA introduce Oberto Beef Jerky through a completely integrated effort. "We wanted to exploit a timeless dynamic between alpha males and their sidekicks. It's an age old relationship and it was a perfect fit for our target," says Curt Detweiler, Partner and Executive Creative Director at Ground Zero.
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