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Top 6: September 18th 2024
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John Lewis: The Home Dialogues

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Top 6: September 18th 2024
John Lewis has unveiled a refreshed set of idents this Autumn/Winter for its campaign, The Home Dialogues, featuring new characters and hero products, and to celebrate that any decision, big or small, is essential for our homes. The new idents, created by Saatchi & Saatchi, showcase the breadth of John Lewis’s home range and bring to life the conversations we have when making important decisions for our homes - from selecting bedsheets and succumbing to the latest kitchen gadget trends to bargaining with the family pet to steer clear of new bedding. A total of 10 new idents detail the thought process and trials and tribulations when making important decisions about soft furnishings, kitchen gadgets, and glassware. They feature as part of John Lewis’s continued sponsorship of Channel 4 Homes, which launched in April. One of the idents focuses on a couple suddenly realising that ‘pizza in bed’ is a no-go with a brand new set of bedding, while another shows a couple finally accepting that maybe their cooking experience would improve with an air fryer. A third ident guest stars a four-legged friend as a couple delivers some hard truths about not sharing their new bedding with their dog, and another shows a couple tackle the eternal debate - ‘espresso’ or ‘expresso’
Credits Other credits

PLANNING DIRECTOR: Emily Lewis-Keane

PLANNER: Shaun Murphy

BUSINESS LEAD: Rania Kouros

ACCOUNT DIRECTOR: Cali Fish

ACCOUNT MANAGER: Dylan Payne

MEDIA BUYING AGENCY: OMD / Manning Gottlieb

MEDIA PLANNER:

PRODUCTION

PROD CO MANAGING EXECUTIVE PRODUCER: Sorcha Shepherd

PROD CO PRODUCER: Kwok Yau

PROD CO PRODUCTION ASSISTANT: Samira Conteh

EDITING STUDIO: The Assembly Rooms

EDITOR: Eve Ashwell

EDITING STUDIO SENIOR PRODUCER: Phoebe Armstrong-Beaver

POST-PRODUCTION COMPANY: Electric Theatre Collective

POST-PRODUCTION PRODUCERS: Magda Krimitsou, Arianna Maniscalco & Emily Coyne

AUDIO POST PRODUCTION COMPANY: 750mph

AUDIO PRODUCERS: Olivia Ray & Aishah Amodu

SOUND ENGINEER: Sam Ashwell

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