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Web Film

Love Better: Love Creep Pattern #10

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Young love is the BEST. It’s full of juicy, hot and heavy feelings. But those amazing feelings can turn into something else. The mist of love can cloud controlling behaviour; actions that in isolation appear loving, but when they become a pattern, are anything but.

‘Love Creep’ is a new piece of language that describes how love can turn into a pattern of control. Each individual piece of AV is created from real people’s experiences.

The AV directs young people to Lovecreep.nz to learn more and create their own patterns of control, based on what they may have experienced, seen or used. These edits are being shared anonymously across TikTok, showing up in young people’s feeds and prompting them to reflect on their own relationships.
Credits Other credits

Ministry of Social Development

Lead Advisor, Social Action - Zaffa Christian

Senior Advisor – Cherie Knights



Film Production Co - Scoundrel

Live Action Director - Jamie Lawrence

Producer - Claire Kelly

DOP - Tammy Williams



Sound Design/Audio Post: Cam Ballantyne, Beatworms



Photography

Steve Boniface – Photographer, Loupe Agency

Retouching – Linn Svensson, Notion London Retouching



OMD

Group Business Director – Marty Bull

Business Director – Leandra Cloete

Account Director – Cathy Angell

Digital Director – Zaaiyee Foong

Programmatic Specialist – Isadora Rodriguez

Activation Manager – Rounak Shrivastava

Activation Assistant ­– Shivangi Chawla

SEO Director – Thomas Fondrat

Activation Assistant – Erica Shen



FUSE

Content Partnership Director – Ariane Russ

Social Business Director – Georgia Sullivan

Community Manager – Harry Manning

Social Media Community Manager – Abby Lane



Verian Research

Behavioural insights Director – Kathryn Robinson

Senior Qualitative and Cultural Insights Specialists – Jordan Ogilvy Lapish

Senior Qualitative and Cultural Insights Specialists – Matahana Tikao Calman

Senior Qualitative and Cultural Insights Specialists – Tialìe-Dawn Parkes

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