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Interactive
ICBC (The Insurance Corporation of British Columbia): Drive Smart. Save Green.
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Wasserman + Partners’ latest integrated campaign for The Insurance Corporation of British Columbia (ICBC) features a fictional support group of eight “Dirty Drivers”. The campaign aims to educate British Columbians about safe driving and how even the smallest behavioural changes can help them save money and reduce their carbon emissions.
Karen Nishi, VP, Strategic Planning; Sean Weller, Account Supervisor Related
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Wasserman + Partners, Vancouver 
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Wasserman + Partners, Vancouver |
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